How Visuals Improve Trust on B2B Websites
If you’re evaluating your company website and wondering whether the visuals are working for or against you, B2B website photography is usually the answer. It’s the difference between a homepage that looks like stock filler and one that makes a buyer believe, within seconds, that your business is exactly as capable as it claims to […]
How to Plan a Brand Photoshoot for Your Company Website
A logistics company in Bangalore relaunched its website last year with a brand new design, a sharper value proposition, and exactly one usable photo: a grainy team picture from an office party three years earlier, cropped awkwardly to hide a colleague who’d since left the company. The website looked modern everywhere except the one place […]